Rose Merc Limited, a diversified holding company engaged in event management, spiritual radio broadcasting, sports management, B2C products, and financial consulting, has signed a Memorandum of Understanding (MoU) with KheloMore Sports Pvt. Ltd., a leading sports-tech platform focused on democratising access to sports in India.

The collaboration aims to strengthen India’s growing sports ecosystem through equity funding opportunities, operational synergy, and technology-driven innovation.

Under the MoU, Rose Merc will leverage the expertise of its invested company Capital Square Advisors Pvt. Ltd., which has successfully syndicated over Rs 750 billion in debt, to evaluate investment placements of up to Rs 200 million in KheloMore. The company may also directly invest in KheloMore to support its expansion and development initiatives.

The partnership will focus on enhancing business efficiency, expanding market presence, fostering skill development, and promoting innovation in sports through venue management optimisation, advanced data analytics for fan engagement, and digital platforms. KheloMore aims to scale its presence to over 10,000 venues nationwide, driving participation among Gen Z and rural communities.

A joint working group will be established to identify collaborative projects, conduct market research, and evaluate funding opportunities, aligning with India’s rapidly evolving sports industry.

“We are thrilled to partner with KheloMore in this exciting venture that combines our financial acumen with their innovative sports-tech platform,” said Uday Tardalkar, Chairman & Independent Director, Rose Merc Limited. “This MoU marks a significant step towards empowering India’s sports sector through strategic investments and scalable growth opportunities.”

“This collaboration presents an exciting opportunity to enhance accessibility and participation in sports across India,” added Vaishali Parkar Kumar, Executive Director, Rose Merc Limited. “By combining our strengths, we aim to create inclusive, technology-driven solutions that transform India’s sports landscape.”

Jatin Paranjape, Promoter, KheloMore Sports Pvt. Ltd., said, “This partnership with Rose Merc enables us to accelerate our mission of making sports accessible to all. With their expertise and potential investment support, we are ready to expand our footprint, enhance fan engagement, and build a more inclusive sports culture.”

The MoU will remain effective for an initial two-year period, outlining a non-binding framework for exploring mutual opportunities, with definitive agreements to follow.