Shriram Automall India (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment and other assets, has launched a new Automall in Dhanbad, Jharkhand, as part of its strategy to strengthen organised auction infrastructure in high-potential regional markets.

The Dhanbad Automall has been set up to address the growing demand for structured, transparent and professionally managed auctions in the region. With Jharkhand emerging as an important commercial and industrial hub, the facility aims to support local businesses by improving accessibility, offering robust infrastructure and enabling seamless auction operations.

The new centre adds to SAMIL’s expanding national footprint of over 135 Automalls across India. In Jharkhand, it complements the company’s existing presence in Chandwa, Jamshedpur and Ranchi, reinforcing its commitment to building a strong and organised pre-owned asset ecosystem in eastern India.

The inaugural auction at the Dhanbad Automall drew strong participation from the regional business community. More than 120 bidders took part on the opening day, with over 70 pre-owned assets auctioned across multiple categories. The response highlighted increasing confidence among buyers and sellers in organised auction platforms and transparent price discovery mechanisms.

Designed to cater to Tier 2 and Tier 3 markets, the Dhanbad Automall will host auctions for a wide range of assets, including two-wheelers, three-wheelers, passenger and commercial vehicles, construction equipment and farm machinery. By bringing organised auction infrastructure closer to regional businesses, the facility is expected to enhance efficiency, regulatory compliance and market reach.

Commenting on the launch, Sameer Malhotra, Director & CEO, Shriram Automall India Limited, said, “The opening of our new Dhanbad Automall is a strategic step towards strengthening our presence in eastern India and supporting the growing demand for organised asset auctions in regional markets.” He added that the strong participation at the inaugural auction underscores rising acceptance of technology-led, transparent auction solutions across regional trade centres.