Sinoboom has entered into an exclusive distribution agreement with Forges De Bazas SA, granting the company sole dealership rights across Morocco. The strategic partnership is supported by a multi-million-dollar investment and a long-term market development plan aimed at strengthening Sinoboom’s presence in North Africa.

The agreement outlines an extensive growth strategy covering sales of new, used and refurbished equipment, along with service support, technical assistance and aftermarket solutions. The initiative is designed to address the evolving needs of the regional market, with Morocco positioned as a key hub for expansion.

Commenting on the development, Alistair Palacioglu, Vice President and General Manager, Sinoboom MEA, emphasised the role of the company’s equipment in supporting major infrastructure and development projects across the region. He noted that the company’s machinery has been deployed in stadium modernisation initiatives, airport expansions and large-scale energy and hydropower projects, strengthening its market position.

“Selecting the right partner was essential to our long-term vision for Morocco,” Palacioglu said. “Forges De Bazas brings an exceptional legacy, deep market knowledge, and the operational strength required to support our customers at the highest level.”

Mohamed Elsayed, Regional Distribution Manager at Sinoboom, highlighted the distributor’s operational capabilities. Founded in 1950, Forges De Bazas operates advanced facilities and five service centres across Morocco, supported by more than 100 factory-trained technicians and over 30 fully equipped service vehicles. According to Elsayed, this infrastructure will support Sinoboom’s expanding customer base and enhance service reliability.

The partnership represents a significant step in Sinoboom’s regional expansion strategy and underscores its focus on collaborating with established partners to deliver access equipment solutions across high-growth markets in North Africa.