Torrent Electricals announced on Tuesday that it plans to invest over Rs 10 billion in its newly launched housing wire vertical over the next few years to scale up manufacturing capacity and strengthen its distribution network.

The company, a recent entrant in the fast-growing housing wire market driven by increasing electricity demand—including from renewable energy—has introduced its products in Gujarat and aims to expand across other states in phased rollouts.

Industry estimates peg the domestic wire and cable market at USD 21.22 billion by 2025, with projections indicating growth to USD 32.85 billion by 2030, reflecting a compound annual growth rate of 9.14 per cent during the period.

Torrent Electricals CEO Sachin Phartiyal stated that the investment will be directed towards enhancing manufacturing capabilities, setting up quality assurance systems, widening distribution reach, and brand-building. He noted that the company’s foray into housing wires aligns with its larger growth strategy driven by urban housing and infrastructure development.

Torrent aims to establish a strong presence within 12–24 months and is currently focused on building a robust dealer and electrician network within offline retail. The company also plans to launch its product range on leading e-commerce platforms such as Amazon and Flipkart.

Torrent Electricals, part of the Torrent Group, operates an integrated manufacturing facility in Nadiad, Gujarat, and is recognised as a leading producer of electrical cables.