In a remarkable achievement, TVS Motor Company is celebrating two decades of its iconic TVS Apache brand, along with a significant milestone of 6 million customers worldwide. Since its debut in 2005, TVS Apache has emerged as one of the fastest-growing sports motorcycle brands, captivating riders in over 60 countries with its race-bred performance and technological innovations.

Crafted with precision and inspired by TVS Racing’s championship pedigree, Apache has delivered cutting-edge performance to riders on streets and tracks alike. The brand has become synonymous with power, agility, and adrenaline, appealing to a new generation of motorcycling enthusiasts.

Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said: "We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Apache’s success is rooted in our relentless pursuit of innovation, race-inspired engineering, and community engagement.”

A Track-Bred Machine with a Global Footprint Apache motorcycles are born from TVS Racing’s 43-year legacy, embracing the company’s “Track to Road” philosophy. From Asia to Africa and LATAM to Europe, Apache has cemented its presence in key markets such as Nepal, Bangladesh, Colombia, Mexico, Honduras, and Italy, continuing to grow its global footprint.

Launched with the Apache 150 in 2005, the brand revolutionised India’s performance biking segment. It also pioneered the Build-To-Order (BTO) model, allowing riders to customise their machines from the factory itself—an industry-first in India.

Innovation-Driven Performance TVS Apache’s line-up operates on two distinct platforms:

Apache RR – Race-focused models

Apache RTR – Street-performance machines

These motorcycles feature segment-first innovations including:

Ride Modes, SmartXConnect™, Cruise Control

Race-Tuned Dynamic Stability Control, Slipper Clutch

Adjustable Suspension, Climate-Controlled Seats

Dual-channel ABS and Tyre Pressure Monitoring System

More Than a Motorcycle—A Global Community With over 300,000 riders in the Apache Owners Group (AOG), TVS Apache has cultivated a global community of performance seekers. Through regular track days, meetups, and riding events, the brand continues to nurture rider camaraderie and shared passion.

Mr. Vimal Sumbly, Head – Premium Business, TVS Motor Company, stated: "Apache is more than just a motorcycle—it’s a legacy built on racing spirit, innovation, and community. As we look to the future, we remain focused on elevating the premium motorcycling experience globally.”

As it celebrates 20 years of race-inspired precision, TVS Apache promises to continue pushing boundaries, building machines and memories for a new generation of riders worldwide.