In a bid to bolster the Micro, Small, and Medium Enterprises (MSME) sector in Uttar Pradesh, Chief Minister Yogi Adityanath has launched the ‘UP Mart Portal’, a digital platform designed to simplify access to machinery, services, and industrial support for entrepreneurs.

The portal was unveiled during the 'YUVA Conclave' and is envisioned as a one-stop digital solution for startups and aspiring business owners to connect with machinery suppliers, service providers, franchise opportunities, and technical consultants across the state.

The initiative is expected to encourage self-employment among youth and foster a more robust industrial ecosystem in Uttar Pradesh. For service providers and suppliers, the portal expands market access, enabling direct engagement with potential buyers across multiple districts.