Vraj Group has appointed Gaurav Talwar as Director, Sales and CRM as it prepares a significant launch programme in 2026. The company stated that it plans to launch projects aggregating approximately Rs 30 billion (bn) in gross development value (GDV) across select urban micro-markets in Mumbai and Gujarat. The move forms part of an institutionalisation drive aimed at strengthening the leadership team and scaling operations ahead of the planned launches.

Talwar will be charged with building a scalable, transparent and trust-driven sales organisation and enhancing the customer relationship management framework. Senior executives described the appointment as a strategic priority to support growth and to accelerate sales velocity across the upcoming portfolio. The company indicated that his experience within structured institutions would be instrumental in establishing robust processes and a customer-first sales platform that can support redevelopment-led residential projects and institutional capital engagement.

Talwar joins from a background that includes roles at SAX, JP Morgan and DCB Bank among other organisations and brings extensive leadership experience in sales leadership and customer relationship management. His remit is expected to cover strengthening sales platforms, deepening customer relationships and improving sales cadence across projects. The Group noted that these capabilities align with its redevelopment focus and with the need to deliver timely execution and enhanced liveability in premium residential schemes.

The Group reiterated that it intends to pursue measured and sustainable growth supported by a disciplined balance sheet and reinforced internal systems. The management said the upcoming pipeline would prioritise efficient design, liveability and execution certainty while maintaining stakeholder confidence across markets. The company invited interested parties to consult its website for further information.