Asian Paints, in collaboration with the St+art India Foundation, has announced the St+art Kolkata Festival 2025–26, themed ADDA: The Third Space, a citywide public art initiative celebrating creativity, community and everyday engagement in Kolkata.

The festival unfolds across Ballygunge in South Kolkata through a series of public art interventions inspired by the city’s adda and rowak culture. Central to the programme is the Colour Corridor, an immersive installation by artist Sayan Mukherjee inspired by Asian Paints’ Chromacosm concept, which explores how colour influences mood, memory and movement. The installation transforms everyday pathways into shared, sensorial experiences and features a specially written Bengali poem reflecting the city’s cultural pulse.

Complementing the outdoor interventions is an indoor exhibition at the TRI Art & Culture Centre, developed in collaboration with TRI Art & Culture and supported by KCT Group CSR. The exhibition brings together works by ten artists exploring the intersection of home and street life in Kolkata through installations, typography, sculpture, sound, scent and immersive environments.

The festival continues Asian Paints’ long-standing partnership with the St+art India Foundation, guided by the #ArtForAll ethos of taking art beyond galleries into public spaces. Previous collaborations have shaped public art districts in Lodhi Colony, Mahim and Nochi, among others.

Commenting on the initiative, Amit Syngle, MD and CEO, Asian Paints, said the festival reflects the brand’s belief that art and colour can foster dialogue, belonging and shared experiences in everyday urban life. Giulia Ambrogi, Co-Founder and Chief Curator, St+art India Foundation, said Kolkata’s culture of collective exchange makes it a natural setting for reimagining how art can blend seamlessly with daily life.

With interventions running across Ballygunge until January 15, St+art Kolkata 2025–26 invites citizens to rediscover the city through public art that encourages pause, participation and connection.