Duravit leveraged the Porsche Tennis Grand Prix to bring its brand philosophy to life through a series of integrated experiences connecting design, sport and lifestyle.

The tournament, which attracts more than 34,000 spectators and a global audience, served as a platform for the German luxury bathroom brand to engage both business partners and consumers through curated on-court and off-court activations.

For its B2B audience, Duravit hosted exclusive VIP experiences for selected partners, including premium hospitality and tailored interactions that reflected the brand's focus on precision, craftsmanship and design excellence. The programme featured travel to the tournament in Porsche vehicles, followed by a private tour of Duravit's manufacturing facility in Hornberg, Germany, offering participants insights into the company's production processes and design philosophy.

The brand also rolled out a range of consumer-focused initiatives, including experiential installations, digital storytelling formats and influencer collaborations. Interactive formats such as the Winner's Ball encouraged daily spectator participation, while a mirror installation in the players' area served as a social media content hub, generating athlete-led visibility and linking audiences to Duravit's designer bathroom portfolio.

The event also marked the launch of a campaign featuring Duravit brand ambassador and tennis player Marta Kostyuk, further strengthening the brand's engagement with end consumers.

"Our aim is to raise awareness of the brand and to create an integrated global brand experience. In this context, the design and excellence which are at the core of our brand can be brought to life in a natural way, reaching both end customers and business partners," said Lüder Fromm, Chief Marketing Officer at Duravit.

Through the multi-layered activation, Duravit reinforced its positioning as a global design brand, combining experience-led engagement with product excellence to connect with both B2B and B2C audiences across markets.