Hettich India has launched a Hettich Exclusive (HeX) store in Ludhiana, expanding its experiential touchpoints in North India during its silver jubilee year in the country.

The new store offers an integrated, solution-led retail experience with curated walk-throughs of contemporary furniture featuring German fittings, architectural hardware, lighting systems and built-in kitchen appliances. It also provides free design services, enabling customers to visualise and customise furniture solutions for their living spaces.

Rahul Thakkar, Director – Sales, Hettich India, said, “Ludhiana’s transformation into a city of modern homes and refined tastes reflects its progressive spirit…”

The Ludhiana outlet is part of Hettich’s broader strategy to expand its HeX store network across India, strengthening its experiential ecosystem alongside existing experience centres.

Through this expansion, Hettich aims to address growing demand for premium, functional and design-led furniture solutions, while enhancing customer engagement through immersive retail formats tailored to evolving lifestyle needs.