Shyam Steel has appointed Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association reflects the company’s evolving brand narrative centred on inclusive strength, responsibility and long-term value in home-building and infrastructure.

Through this partnership, Shyam Steel aligns its core philosophy—“Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”—with leadership attributes embodied by Harmanpreet Kaur, including resilience, discipline and purpose-driven decision-making. The brand acknowledged the growing role of women as key decision-makers in home construction, safety and long-term investments, a shift the association seeks to represent.

As part of the collaboration, Harmanpreet Kaur will also be associated with Shyam Steel’s Apna Ghar App, “Neev Se Pravesh Tak”, a digital platform designed to support homeowners across the entire construction journey, from planning and material selection to execution and possession. Her involvement is intended to reinforce the platform’s focus on trust, reliability and informed choices.

Commenting on the appointment, Lalit Beriwala, Director, Shyam Steel, said the partnership reflects shared values of determination and reliability, while Megha Beriwala Gupta, Director, Shyam Steel, noted that the association recognises women as influential stakeholders in building safer, stronger homes. Harmanpreet Kaur said the brand’s emphasis on purpose and responsibility resonates with her journey as a sportsperson and leader.

Shyam Steel operates across multiple regions including eastern, northern and southern India, with expanding presence in Andhra Pradesh and Telangana. The appointment strengthens the company’s outreach by aligning with a nationally respected sports leader representing credibility, leadership and inclusive strength.