Tata Tiscon completes 20 years in TMT rebar in India
Tata Tiscon, which was launched in December 2000, has grown to become the largest b2c brand in Tata Steel’s portfolio with a 14% market share and revenue of Rs 7,000 crore. Tata Tiscon TMT rebars are made of steel, in turn, derived from virgin iron ore. Multiple campaigns have been launched by the brand over the years to educate and target the evolving needs of the customer.
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TMT bars are extensively used in general purpose concrete reinforcement structures, bridges and flyovers, dams, thermal and hydel power plants, industrial structures, high-rise buildings, underground platforms in metro railway and rapid transport system. TMT bars are thermo-mechanically-treated through leading world tempcore based technology for high yield strength.
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With a prominent network of more than 6,500 dealers, Tata Tiscon sells across the length and breadth of India and holds a prominent market share.
The product brand is also a part of the "Aashiyana" offerings where any first-time home builders, engineers and architects can inquire and assess the product as per their needs. Aashiyana is the next-generation shopping platform for new-age consumers who are more inclined towards making informed decisions about the materials used for building purposes.
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