Asian Granito India (AGL), a leading brand in luxury surfaces and bathware solutions, is intensifying its focus on the building materials segment as part of its strategy to become a Rs 55 billion company by 2030. While already established as a top ceramic tile manufacturer, AGL is now expanding its footprint across other product categories. 

The company has registered the AGL brand across 36 product categories, reflecting its commitment to diversify beyond tiles. From its beginnings as a small-scale production unit in Idar, AGL has grown to operate multiple large-scale manufacturing facilities and employs over 6,000 people. 

“Our vision is to transform into a diversified building materials company. We’re strengthening all departments to support our growth target for 2030,” said Bhavesh Patel, Executive Director, Asian Granito India. 

The company’s pan-India reach includes 80 exclusive display centres and over 277 franchise showrooms. AGL also has an extensive distribution network comprising over 18,000 touchpoints, including distributors, dealers and sub-dealers. While the company has a strong presence in western and southern India, it is steadily gaining ground in northern and eastern regions. 

To strengthen its brand presence, AGL recently signed Bollywood actor Ranbir Kapoor as its brand ambassador and launched the “Premium Ka Pappa” campaign. “Ranbir Kapoor’s appeal and influence have helped reposition our brand and shift from a push-based model to an aspirational pull-driven strategy. We expect at least a 30 per cent increase in brand-led demand during his association,” added Patel. 

In addition, the company’s Bonzer7 brand has roped in actress Vaani Kapoor for the “Kya Baat Hain” campaign, targeting younger audiences and reinforcing its market presence. These branding initiatives are part of AGL’s wider strategy to connect with a broader consumer base and drive innovation. 

For FY25, AGL reported consolidated net sales of Rs 15.58 billion, marking a 1.8 per cent growth over Rs 15.30 billion in FY24. Consolidated net profit stood at Rs 202.3 million. EBITDA rose to Rs 757.2 million (EBITDA margin 4.90 per cent), compared to Rs 509.7 million (EBITDA margin 3.60 per cent) in FY24. Exports for FY25 increased by 19 per cent year-on-year to Rs 2.90 billion, up from Rs 2.46 billion in FY24.