ITI Limited, India’s first public sector undertaking post-Independence and a leading telecom manufacturing firm, has partnered with US-based technology company mLogica to launch an AI and Big Data Analytics-based pilot project aimed at reducing road accidents and enhancing traffic enforcement in Uttar Pradesh.

Backed by the Ministry of Road Transport and Highways (MoRTH), the pilot will deploy a Rs 880 million AI solution to conduct root cause analysis of road accidents. The initiative will utilise ITI’s Complex Event Analytics platform to create a scalable, real-time data infrastructure capable of analysing traffic flow, weather conditions, driver behaviour, vehicle performance, accident history, and road infrastructure.

The six-week prototype phase will integrate diverse datasets—such as accident records, telematics, and driver histories—to build AI models that predict accident black spots, identify high-risk patterns, and deliver policy dashboards for real-time decision-making.

Key expected outcomes include:

The pilot also aligns with Uttar Pradesh’s larger digital governance goals. Once successfully tested, the AI platform will be expanded to core transport functions including faceless licensing, revenue collection, e-challan operations, and management of Vahan-Sarathi registries.

Speaking on the occasion, Rajesh Rai, Chairman and Managing Director of ITI Limited, stated, “This collaboration marks a pivotal moment in India’s traffic management journey. Our AI-driven approach will contribute meaningfully to saving lives and streamlining enforcement. ITI is honoured to be trusted by state governments in delivering robust ICT solutions for their e-governance needs.”