BLive has recently introduced BLive PRIME with a Rs 1 billion investment plan to support the deployment of 1,000 electric mini-trucks across India over the next two years.

The initiative is aimed at accelerating the adoption of electric cargo vehicles in last-mile logistics, a segment being driven by rising demand from e-commerce and quick commerce. The company said the rollout will begin in Bengaluru and later expand to key urban markets including Delhi, Chennai and Hyderabad.

BLive PRIME follows a four-wheeler franchise model designed to connect investor capital with growing fleet demand. Under the model, investors can participate with an entry investment starting at Rs 50 lakh. The structure is fully franchisee-owned and company-operated, with investors owning the electric mini-truck fleet while BLive manages deployment, utilisation, operations and maintenance.

The company’s fleet ecosystem uses commercial electric vehicles such as the Tata Ace EV, which is widely used for urban delivery operations. BLive also supports deployments across logistics and delivery platforms including Hyperpure, Porter and Delhivery.

Through BLive PRIME, the company aims to expand scalable electric fleet adoption, support high-frequency delivery operations and create asset-backed opportunities in the EV ecosystem. The model is expected to strengthen the role of electric mini-trucks in building efficient and sustainable urban delivery networks.