ColdStar Logistics, India’s leading temperature-controlled supply chain solutions provider, anticipates a 120-140 per cent year-on-year surge in online orders this festive season. The spike is driven by stronger consumer sentiment following income tax cuts, GST rationalisation, and repo rate reductions.

Categories such as packaged foods, frozen snacks, dairy, and beverages are expected to witness significant demand on quick commerce platforms, relying heavily on cold chain infrastructure to ensure timely and quality delivery.

Sameer Varma, Executive Director, ColdStar Logistics, said, “With the combined impact of tax benefits, GST rationalisation, and lower repo rates, we are observing strong festive sales momentum. Cold chains, the backbone of quick commerce, are critical in meeting consumer expectations for speed and product condition. ColdStar’s expertise provides brands the confidence to handle festive spikes efficiently.”

Last year, brands that invested in digital-first, targeted campaigns achieved the strongest returns. This season, reliable cold chain support is equally vital. ColdStar’s state-of-the-art technology, temperature-controlled storage, real-time visibility, and a supply chain network spanning 7,000+ pin codes enable brands to meet festive demand with precision.

By maintaining quality, reducing wastage, and providing actionable data, ColdStar empowers brands to capitalise on the festive sales surge while ensuring a seamless consumer experience.