Elixia, a logistics automation startup, has raised $1 million in a funding round led by the JITO Incubation and Innovation Foundation (JIIF). Other key investors include Motilal Oswal (Motilal Oswal Financial Services), Vimal Shah (Bidco Oil), Sparsh Jain (JG Group), Vinod Dugar (RDB Group), Vimal Khinvasara (WMA Group), Ashok Shah (V-Trans Group), and Amit Chandwar (K M Trans Logistics).

The company plans to utilise the funds to expand its operations in the Middle East, providing advanced logistics solutions for regional businesses. Additionally, Elixia aims to enhance its product offerings by incorporating Generative AI and Machine Learning, improving multimodal visibility and operational efficiency.

(ET)