Expanding Reach

RAK Ceramics inaugurates its New Orientation Centre in Gurugram.

RAK Ceramics, one of the largest ceramics brands in the world with headquarters in the UAE, is expanding its reach in India. 

It is opening its own Orientation Centre in Gurugram. 

 “With our presence in Gurugram, we are targeting the Delhi-NCR market, which is quality conscious, and that being our forte will help us add to our target to reach revenue of Rs 900 crore this year," says Anil Beejawat, CEO, RAK India. 

The store at Gurugram is spread over 6,000 sq ft across two floors and will cover the markets of Gurugram, Manesar, Delhi and Noida. As per the company, the strategy is to have a production facility in the North region. It is also enhancing its footprint by opening company-owned orientation centres, exclusive, privilege and select dealer outlets and seeping further into multi-brand outlets across the country.

The company plans to invest Rs 40 crore in the modernisation of their plant at Samalkot in Andhra Pradesh. “Gross margins are improving due to continued investment in operational efficiencies as the company remains focussed on running an efficient and profitable business," adds Beejawat.

The company has more than 8,000 designs and shades, making it among the largest range of products globally. With a wide range of offerings, RAK Ceramics enables its esteemed customers to design an abode out of their living and working spaces.

(Communication by the management of the company)