Aparna Enterprises Limited, India's top construction materials company, said today that it has invested INR 100 crores in Vitero Tiles, its tile subsidiary. The investment would be used to enhance Vitero Tiles' manufacturing capacity at Peddapuram, Andhra Pradesh. This development would enable Aparna Enterprises to meet the growing demand for floor and wall tiles, as well as target additional government and private projects across India, particularly in Telangana, Andhra Pradesh, Tamil Nadu, and other key areas such as Odisha, Maharashtra, and Karnataka.
Aparna Enterprises hopes to improve their Vitero sector growth ambition with this investment. Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited, shared his thoughts on the brand's future goals, saying, "Driven by increased consumer demand in both B2B and B2C market, the tile category is positioned to develop in India @ 8% CAGR in the next 5 years." This is also reflected in the direction of Vitero Tiles' growth.
We are already seeing rising demand and optimistic market potential in this category, and we estimate the tile division to grow by 50% in FY21-22. We have spent INR 100 crores in our industry this year, primarily to expand our tile production capacity, in order to achieve this development ambition. We hope to expand our product options and gain market share in India's organised tile industry as a result of this development."
Vitero has erected another kiln to its production facility in Peddapuram, Andhra Pradesh. The unit's manufacturing capacity has been increased from 15,000 to 30,000 square feet per day as a result of this development.
Aparna Enterprises is aligning their efforts to develop their dealer network and market presence, in addition to their manufacturing capabilities. The firm extended its network in India by 23% in FY 20-21, and they expect to increase it by another 30% this year.
Vitero's investment is the brand's second this year in order to achieve strategic business goals. Aparna Enterprises has previously declared intentions to invest INR 100 CR in its aluminium window and door system brand Alteza in June 2021.
Vitero Tiles, which debuted in 2017, has quickly established itself as one of India's premier tile companies. Vitero is strengthening its foothold in India's fast-growing tile sector with an exceptional product portfolio that includes a wide selection of floor and wall tiles. Vitero also has a large choice of glazed vitrified tiles, double charged vitrified tiles, digital wall tiles, and full-body tiles, all of which are equipped with both design and utility, in order to fulfil their objective of offering only the best to their consumers.
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