- Rahul Shorey, Head-Sales (Construction), Tata Hitachi
The mini excavator market in India currently comprises around 4-5 per cent of the overall excavator market and has been growing year-on-year. Growth so far has been largely driven by a few South Indian states. “Growth will also come from government agencies in the rest of the country as they try to modernise, given the Swachh Bharat objectives,” believes Rahul Shorey, Head-Sales (Construction), Tata Hitachi, as he shares more on the market and the company’s plans.
Tata Hitachi’s mini excavators are made with a focus on performance, comfort and simplified maintenance. The machines have high operational speeds and offer superior fuel economy. The operator’s station has been detailed with ergonomic controls and work area design.
Apart from a robust design and boom swing features, the ZX20U and ZX33U come with zero tail swing, enabling workability in very tight spaces. The machines come with full metallic covers for greater durability and they open wide to allow easy maintenance. Special care has been taken to include radial air filters and air pre-cleaners where possible catering to Indian site conditions.
As most excavators in the 2-tonne class are imported and there is a mixture of both indigenous and imported machines in the 3-tonne class, the price value proposition has led customers tp prefer the 3-tonne class. However, we believe overall equilibrium between the different classes will be reached soon with the major share dominated by the 3-tonne class, followed by the 2-tonne class. We continue to believe that the 5-tonne market will remain a niche segment in the near term.
We offer a range of attachments like rock breaker, etc, so that the machines can be used in different applications and we will offer more attachments in the future. We have already established a compact vertical that focuses only on mini excavators and backhoe loaders as these products are considered by these categories of customers. We are leveraging our extensive network of dealers to drive sales of mini excavators.
Tata Hitachi’s mini excavators are made with a focus on performance, comfort and simplified maintenance. The machines have high operational speeds and offer superior fuel economy. The operator’s station has been detailed with ergonomic controls and work area design.
Apart from a robust design and boom swing features, the ZX20U and ZX33U come with zero tail swing, enabling workability in very tight spaces. The machines come with full metallic covers for greater durability and they open wide to allow easy maintenance. Special care has been taken to include radial air filters and air pre-cleaners where possible catering to Indian site conditions.
As most excavators in the 2-tonne class are imported and there is a mixture of both indigenous and imported machines in the 3-tonne class, the price value proposition has led customers tp prefer the 3-tonne class. However, we believe overall equilibrium between the different classes will be reached soon with the major share dominated by the 3-tonne class, followed by the 2-tonne class. We continue to believe that the 5-tonne market will remain a niche segment in the near term.
We offer a range of attachments like rock breaker, etc, so that the machines can be used in different applications and we will offer more attachments in the future. We have already established a compact vertical that focuses only on mini excavators and backhoe loaders as these products are considered by these categories of customers.
We are leveraging our extensive network of dealers to drive sales of mini excavators.