Introducing the most innovative tiles in the Industry…

The moment we hear the word ‘building material’, we visualize an under-construction building, cement, steel, men, and machine under operation. 

Durability is the topmost concern for all building materials, as buildings are expected to remain there for decades! But are we really conscious about this when it comes to tiles, particularly for flooring? The honest answer is no. Not because people don’t know or want it; because somehow most people do not think beyond aesthetics. Why don’t they think? Because other things are already taken care of in tiles! Wrong. There is a huge variety of tiles. They may look the same and looks could be deceptive. Tiles need to satisfy functional and durability aspects.

Modern technology can produce the same aesthetics in tiles that have different characteristics. Creative marketing communication further complicate things and most construction professionals and customers think, that if their tiles are ‘vitrified’, everything is taken care. It is a wrong conception. 

There is a lot beyond the design and water absorption. Look for surface characteristics like breaking strength, hardness, slip resistance, scratch resistance, and stain resistance. The performance of a tiled surface depends on the entire tiling system, not just the tile. Not every tile performs equally well in all usage conditions. Next is the tile installation process. It is high time when tile and tile adhesive companies go beyond the usual creative communication and start educating the construction professionals to achieve desired results. One such initiative of H&R Johnson India is appreciable.

Although brand Johnson-Tile originated in England in the year 1901, H&R Johnson India started its manufacturing operations for Johnson Tiles in India in the year 1968. With over 15 plants across India, today it is one of the most reputed leading brands in India and the only one credited for introducing the most innovative tiles in the Industry! Scratch-free tiles, germ-free tiles, anti-static tiles and cool-roof tiles, to name a few. Talking about tiles, H & R Johnson has tiles under four brand verticals viz Johnson Tiles, Maronite, Porselano and Endura. Grouping of its huge range of tiles, Johnson signified the importance of choosing the most suitable tiles for different applications. “We are proud of our heritage as well as innovative products that have kept brand Johnson at the top even after so many decades”, says Sarat Chandak,  CEO and ED of H & R Johnson division of Prism Johnson Limited.

 And if you thought the company is limited to only tiles, it’s not true. Johnson has its bath division providing sanitary wares and bath fittings too. 

It also manufactures high-quality engineered marble and quartz slabs. 

Tile Resource: Log on to www. hrjohnsonindia.com or visit the nearest company experience center – House of Johnson to explore.