GROHE has launched Matte Black Ceramics in India, extending the finish across its complete bathroom range in both GROHE and GROHE SPA portfolios. The move responds to growing demand for coordinated bathroom spaces that move beyond traditional white ceramics.

With the launch, matte black is now available across ceramics, fittings, showers and accessories, enabling consumers to create fully integrated bathroom environments in a single finish. The company stated that the introduction aligns with evolving design preferences among Indian homeowners seeking personalised and enduring colour choices.

Speaking on the launch, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, "Indian consumers today want bathrooms that reflect their personal choices rather than follow standard formulas. Customers are moving away from safe neutrals and looking for timeless colours that bring character to their homes, and Matte black addresses this need. It offers sophistication through restraint and allows consumers to coordinate their entire bathroom in a single finish. With this launch, GROHE brings matte black ceramics to its trusted GROHE and GROHE SPA portfolio, enabling homeowners to create cohesive, design-forward bathroom spaces where colour becomes the defining element of the experience."

The company noted that the launch reflects a broader shift towards restrained, coordinated design aesthetics, positioning matte black as a consistent finish across its bathroom solutions portfolio in India.