GROHE SPA Explores Personalised Luxury and Wellness with Design Leaders

14 Jan 2026 CW Team

GROHE hosted an exclusive design summit in the capital, bringing together leading architects and design voices to examine how luxury in Indian homes is shifting towards personalisation and wellness-led design. Moderated by actor and host Kubbra Sait, the evening moved beyond a conventional product showcase to focus on the bathroom as a curated, private retreat.

A fireside discussion featured Celebrity Interior Designer Gauri Khan, Architect Rajiv Parekh of Red Architects, and Bijoy Mohan, Executive Officer and Executive Vice President, LIXIL International, LIXIL Corporation. The panel highlighted the growing preference for bathrooms designed as individual sanctuaries rather than standardised spaces.

Gauri Khan noted that clients today seek experiences rather than fixtures, emphasising the importance of tailoring water flow, placement, and ambience to personal rituals. Rajiv Parekh added that modular systems such as GROHE Rainshower Aqua allow architects greater design freedom, enabling seamless integration across ceilings, walls, and panels while keeping technical elements concealed.

Offering a market perspective, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, observed that personalised luxury is increasingly influencing premium residential design, with bathrooms becoming spaces for pause and rejuvenation in an always-connected world.

The event featured immersive installations showcasing GROHE SPA solutions as architectural tools rather than standalone products. Attended by architects and retail partners, the evening reflected a broader design shift towards experience-led living, where wellness, detail, and personal expression define modern luxury.

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