GROHE, a global brand for bathroom solutions and kitchen fittings, has opened its GROHE Experience Centre at Lavelle Road, Bengaluru, marking the brand’s largest and most immersive retail space in the Indian subcontinent.

Spread across 14,000 sq. ft., the centre brings together GROHE’s complete product portfolio, including a dedicated GROHE SPA luxury zone. Designed for architects, interior designers, developers and premium consumers, the facility offers live installations, material explorations and personalised consultations across residential and hospitality settings.

The launch featured a two-day walkthrough and networking programme on 22 and 23 May, attended by over 200 members of India’s architecture and design community.

The dedicated GROHE SPA zone is centred on four themes — customisation, personalised luxury, design harmony and multi-sensory water immersion. Inspired by the philosophy of Salus Per Aquam or “wellbeing through water”, the space focuses on premium materials and immersive bathroom experiences.

Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “Bengaluru has always had a certain confidence about it, the design community here approaches design conversations with a strong focus on detail, intent, and long-term value. That is exactly the kind of environment where a space like this earns its place. What excites me most is not the scale of what we have built, but the conversations it will create. When an architect can stand inside a live installation and feel how light, water, and material work together, the specification process changes completely. That is what we set out to create here.”

According to the company, India’s bath fittings market is projected to grow at a 7.74 per cent CAGR, reaching USD 15.47 billion by 2029, driven by premium housing and hospitality demand. GROHE said it is also evaluating Hyderabad for a future experience centre as part of its India expansion strategy.