GROHE has unveiled a live display of GROHE SPA, its premium showering collection, at Terminal 3 of Delhi International Airport. The installation, on view from October to December 2026, brings the brand’s bathroom design and technology offerings to a high-footfall public space.

The company describes the activation as a world first for GROHE SPA and a departure from conventional showroom-based product experiences. Designed as an immersive Aqua Sanctuary, the display draws on themes of water, design and wellbeing, allowing travellers to explore the collection and its personalised showering solutions.

GROHE SPA combines German engineering, minimalist design and technology to create customised showering experiences. The airport installation aims to introduce travellers to the role of bathroom design in comfort and wellbeing.

“The bathroom category is shifting from functional consumption towards experience-led engagement, with design, technology and wellbeing increasingly shaping how consumers evaluate premium solutions. With our installation at Delhi International Airport, we wanted to bring that feeling of calm into an unexpected setting,” said Priya Rustogi, Managing Director, India, LIXIL IMEA.

The initiative reflects the brand’s focus on engaging consumers beyond conventional retail spaces. Through the three-month installation, GROHE aims to increase product visibility and provide travellers with an opportunity to interact with its premium portfolio.