This company will beat market growth by 1.25-1.5 times at least
Tell us about the key factors that have contributed to the company’s growth.
The market has been good. Post-pandemic, spending on the betterment of living spaces has increased. We have also seen demand for luxury housing surpassing ever-before numbers in all major cities in the country. That has been one of the key reasons. We have made use of this growth to increase distribution. We have expanded our presence across the country. We now have over 400 distributors. We have gone a different direction in comparison to how the industry works, where direct dealers exist. No other company is doing this in the way we are; they have large distributors who do wholesale in their area while we have segregated the large dealers and are going the consumer-centric route. Second, we have introduced many innovative products and have been innovative in our approach to our influencers, be it contractors, plumbers, architects or interior decorators. You can call them influencer programmes; I call them innovation in the process itself.