The Aditya Birla Group's flagship brand, UltraTech Cement, recently announced a new collaboration with Mumbai-based brand and communications consultancy, Tilt Brand Solutions. UltraTech Cement has given the agency, which is a member of Quotient Ventures, the through-the-line brand and communications mandate.

Tilt Brand Solutions will give strategic and creative support to help the brand accomplish its goals, the company said in a press statement, as UltraTech Cement gets ready for the next stage of growth and expansion.

An exciting new chapter for both companies is opened by this collaboration between UltraTech Cement and Tilt Brand Solutions, it was added.

"Their strategic and creative prowess as people and as a collective makes them an essential and perfect partner in our journey ahead," said Ajay Dang, president and head of marketing at UltraTech Cement, in expressing his delight about the new partnership.

Co-founder and group CEO of Ouotient Ventures, T. Gangadhar, stated, " "We are honoured that UltraTech has given us this assignment. The company's ambition, opportunity, and vision are motivating to us, especially considering the new and developing India. We are eager to embark on this remarkable journey with Ultratech.