Birla Estates Pvt Ltd, a wholly owned subsidiary of Aditya Birla Real Estate Limited, has announced a landmark sales milestone with its premium residential project, Birla Pravaah, in Sector 71, Gurugram. The development achieved sales of over Rs 18 billion and sold all 492 units within 24 hours of launch, marking one of the fastest sell-outs in the NCR market and reinforcing the brand’s strong regional momentum.

Spread across 5.075 acres (around 20,538 sq m), Birla Pravaah combines expansive open greens with thoughtfully designed residential towers. The project’s appeal is driven by more than 30 amenities and the defining feature that nearly 70 per cent of the land is dedicated to open spaces, offering a serene, community-centred living environment.

Located on Gurugram’s Southern Peripheral Road, the project provides excellent connectivity to NH48, Golf Course Extension Road, Sohna Road and the Dwarka Expressway. It is also pre-certified Gold by the Indian Green Building Council (IGBC). The five-tower development features spacious 3 BHK and 3 BHK + Utility residences designed to maximise natural light and ventilation, with select towers offering only two homes per floor for added privacy.

KT Jithendran, Managing Director and CEO of Birla Estates, said the project’s success reflects rising demand for premium, well-designed homes in NCR. He added that Birla Pravaah represents a “meticulously crafted development” aimed at elevating the everyday living experience of modern families.

The achievement follows the strong performance of Birla Arika in Sector 31, Gurugram, where Phase 1 recorded sales of about Rs 30 billion across nearly 300 units, making it one of the most successful luxury launches in the region. Together with Birla Navya and Birla Arika, Birla Estates continues to expand its footprint as a leading developer shaping premium urban living in NCR.

Birla Estates, headquartered in Mumbai, develops premium residential, commercial and mixed-use properties across key Indian cities, following both outright land purchases and asset-light joint-venture models.