DRA Homes has launched Chennai’s first multi-lingual Virtual Sales AI Assistant at the CREDAI Chennai Fairpro exhibition, marking a step towards technology-led customer engagement in the city’s real estate sector.

Designed as a digital sales assistant, the AI-powered tool enables prospective buyers to access project information, pricing details, configuration options and amenity specifications. It also allows users to schedule site visits, helping buyers explore projects with greater convenience.

Ranjeeth Rathod, Managing Director – DRA Homes, said, “Innovation in real estate is no longer optional – it is imperative. The launch of Chennai’s first Multi-lingual Virtual Sales AI Assistant reflects our commitment to building a future-ready organisation that leverages technology to enhance customer experience and operational efficiency.”

Following its introduction at Fairpro, the company plans to deploy the AI assistant at malls and airports to extend customer engagement across multiple touchpoints.

Manoj Vasudevan, Head – Sales, Marketing and CRM, DRA Homes, said the initiative aims to combine human expertise with intelligent automation to improve information access and enhance the homebuying journey.