Lemon Tree Hotels has opened Keys Select by Lemon Tree Hotels, Amritsar, marking an expansion into cultural and spiritual destinations in northern India. The new property strengthens the company's footprint in North India and is aimed at meeting both pilgrimage and leisure demand. The opening forms part of a wider strategy to deliver branded, reliable hospitality in high-potential regional markets.

The hotel is located in the heart of the Golden City, offering convenient access to the Golden Temple and Jallianwala Bagh, both within walking distance. It is situated approximately 2.5 km from Amritsar Railway Station and 13 km from Sri Guru Ram Dass Jee International Airport, providing seamless connectivity for domestic and international travellers. Its central location is intended to benefit guests seeking both spiritual visits and leisure stays.

The property comprises 50 well-appointed rooms designed for contemporary comfort and practical use. Ancillary facilities include Keys Cafe, an all day dining restaurant serving Indian and international cuisine, in-room dining, a well-equipped boardroom for meetings and a fitness centre for recreation. The hotel's offerings are tailored to accommodate short-stay pilgrims, business travellers and leisure visitors with a range of dining and meeting options.

Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd, said the launch reflected a continued focus on bringing branded hospitality to India's spiritual and leisure destinations and on strengthening presence in northern India. He noted the hotel's proximity to key heritage sites and its contemporary offerings as important to the city's growing tourism demand. The company will continue to prioritise openings in destinations that combine cultural significance with travel growth potential in related markets.