Lemon Tree Hotels (LTHL) has signed a franchise agreement to operate Keys Prima by Lemon Tree Hotels, Jaipur. The property will feature 88 well-appointed rooms, a restaurant, banquet and conference facilities, a fitness centre and modern public spaces designed to serve both business and leisure travellers. The signing expands the group's pipeline across the region and marks a significant milestone in its regional growth strategy.

The addition increases the group's total portfolio in Rajasthan to 23 hotels, with 13 operational and 10 upcoming properties. In Jaipur, the company's city-wide presence rises to six hotels, comprising three operational and three upcoming properties, enabling it to address demand from cultural tourism, the wedding economy and a growing commercial ecosystem. The company indicated that Keys Prima broadens its brand offering in the city with an upper-midscale lifestyle product tailored to experience-conscious yet value-driven travellers.

The hotel is strategically located at Swarna Bhoomi on Sirsi Road, near Sirsi Mode, Khatipura, and benefits from strong connectivity to key business and transit hubs. It is located approximately 20 km from Jaipur International Airport and around 11 km from Jaipur Junction Railway Station, facilitating access by both public and private transport. The signing aligns with Lemon Tree Hotels' asset-light expansion approach across cultural, commercial and leisure corridors.

LTHL operates 130+ hotels across 80+ cities, with a pipeline of 130+ upcoming properties, and has grown to a portfolio of 250+ properties, operational and upcoming, since opening its first 49-room hotel in 2004. The group operates seven brands covering upper upscale, upscale, upper midscale, midscale and leisure segments, and maintains an international presence including Dubai, Bhutan and Nepal. Further enquiries are directed to the group's website or its designated media contact.