Realty developer M3M India has announced an investment of Rs 21 billion to develop Jacob & Co-branded ultra-luxury residences in Noida, marking the globally renowned luxury brand’s first housing project in India.

In a statement on Thursday, the company unveiled ‘Jacob & Co. Residences, Noida’, a six-acre ultra-premium residential project that will redefine high-end living standards in India. The project was launched in the presence of Jacob Arabo, Founder and Chairman of Jacob & Co, a brand celebrated worldwide for its exquisite jewellery and high-end timepieces.

The Gurugram-based M3M Group, which is already developing two Trump-branded housing projects, said it expects to generate Rs 35 billion in total revenue from the Noida venture, which will be completed over the next three years.

The company plans to sell luxury residences priced between Rs 140 million and Rs 250 million. The first phase will comprise 150 residences, followed by 100 ultra-luxury serviced apartments in the second phase.

Pankaj Bansal, Promoter of M3M India, said, “This collaboration with Jacob & Co. reflects our strategic focus on elevating the standard of luxury living in India. We aim to bring global sophistication and exclusivity to the Indian real estate landscape.”

Jacob Arabo added, “At Jacob & Co., we have always pushed the boundaries of design, innovation, and experience. India represents an exciting frontier for luxury, and this partnership is about setting a new benchmark for ultra-luxury living in one of the world’s most dynamic markets.”

The M3M Group has already delivered 40 projects spanning over 20 million square feet, while another 17 projects, covering 40 million square feet, are currently under construction.