Realty firm Pioneer Urban Land and Infrastructure will invest Rs. 35 bn to develop an ultra-luxury housing project in Gurugram as part of its expansion plan. The project, named Alura, will be located in Sector 62 along Golf Course Extension Road.

The development will comprise around 250 apartments spread across a 7-acre site. Construction has started, with delivery scheduled for the second quarter of 2031. The project will have a total built-up area of 3.4 mn sq ft.

Pioneer Urban Chairman and Managing Director Manish Periwal said the total investment had been estimated at Rs. 35 bn. The company plans to fund the development through a combination of equity, debt and advances from customers.

Apartment prices will start at Rs. 280 mn. The company said the project was being developed as a green residential development and had received WELL certification along with IGBC Platinum pre-certification.

Pioneer Urban has completed 700 acres of development in Gurugram over the past four decades, covering residential communities and commercial destinations. The company said Alura would build on its presence in the city and form part of its broader expansion strategy.

The project is expected to add to the supply of high-end housing in Gurugram, where Golf Course Extension Road has emerged as a prominent residential and commercial corridor. The development’s certification credentials are intended to support its positioning in the premium housing segment.