Stone is usually sold in places built for inventory. Rows of slabs. Dust in the air. Decisions made in haste. Function leads; feeling follows. Megaphone by HMG in Jigani, on the southern edge of Bengaluru, flips that script. Instead of asking visitors to browse stone as commodity, it stages the material as experience – dramatic, tactile, immersive and unmistakably architectural. Spread across 6,000 sq ft, the centre is not conceived as a conventional showroom but a ‘Stone Theatre’: a place where stone is read, felt and understood before it is bought. 

If natural stone is one of the most expressive materials in architecture and interiors, why should it be presented like inventory? At Megaphone, stone is not lined up for sale; it is staged for impact...