MetalMandi, Attero’s B2B digital scrap trading platform, has crossed over 2 lakh downloads across India and is now targeting 5X growth over the next five years. Launched in 2025, the platform has over 1.1 lakh registered users, more than 50,000 monthly active users, and approximately 4,000 daily active users. It serves participants across 28+ states and 100+ cities, facilitating the procurement of around 15,000 metric tonnes of scrap metal monthly.

The platform is on track to achieve an annual revenue of Rs. 10,000 crore within the next five years, aiming to address critical gaps in India’s fragmented scrap and recycling ecosystem. Nitin Gupta, Co-founder and CEO of Attero, explained that India’s dependency on imported metals, despite generating large volumes of domestic scrap, is due to the lack of a formal and transparent supply chain. He stated, ""MetalMandi is designed to formalize the scrap supply chain, improving price discovery and connecting supply with demand at scale.""

In the face of global supply chain disruptions and resource nationalism, MetalMandi plays a pivotal role in strengthening domestic supply chains and reducing reliance on imports. The platform offers live market-linked pricing updates and the only structured pricing benchmarks for e-waste, creating greater transparency in a segment previously lacking reliable price discovery.

The platform’s innovative use of artificial intelligence (AI) improves transaction reliability by leveraging real-time image detection tools to categorize scrap and assess its quality. MetalMandi is also preparing to launch a marketplace model for direct interactions between buyers and sellers, incorporating end-to-end traceability features such as document uploads, geo-tracking, shipment monitoring, and verification of participants.

As MetalMandi continues to drive transparency and efficiency in India’s scrap supply chain, the platform is making significant strides toward a more self-reliant and secure resource ecosystem for India.