The Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry has signed a Memorandum of Understanding (MoU) with Primus Partners Pvt Ltd to enhance collaboration for strengthening India’s startup and innovation ecosystem.

The partnership focuses on supporting early and growth-stage product startups through structured capacity-building programmes, expert mentorship, market access initiatives, policy awareness campaigns, and facilitation of technology integration.

Speaking at the signing, Sanjiv, Joint Secretary, DPIIT, said the collaboration reaffirms the ministry’s commitment to fostering an innovation-led economy driven by creativity, technology, and enterprise. “India’s startup ecosystem today stands at the cusp of global transformation. By strengthening linkages between policy, industry, and innovation, we aim to empower startups to drive sustainable growth, job creation, and India’s emergence as a global innovation powerhouse,” he said.

Davinder Sandhu, Co-founder and Chairman of Primus Partners, said the partnership will help establish structured engagement with the startup community through mentoring, knowledge exchange, and industry linkages. He added that such initiatives will help build a stronger environment for innovation and entrepreneurship across the country.

The MoU reinforces DPIIT’s efforts to promote industry-led collaboration to nurture India’s startup ecosystem, encouraging innovation, self-reliance, and inclusive economic growth.