Gulshan Group has announced an investment of Rs 10 billion (bn) to develop the tallest Taj hotel and a set of branded serviced apartments in Noida. The project will be positioned as a premium mixed hospitality and residence development and will be marketed under the Taj brand. The developer indicated that the move forms part of a strategy to expand its hospitality portfolio in the National Capital Region.

The investment is expected to strengthen Noida's luxury hospitality inventory and to attract both business and leisure travellers. The development will include high-end amenities, branded services and dedicated facilities for long stay guests. The company said the project seeks to leverage rising demand for branded residences and premium hotel accommodation in the region.

Financial details outlined a total capital outlay of Rs 10 bn for construction, fit-out and brand affiliation costs. The developer indicated that funding will be arranged through a mix of internal accruals and external financing. The company expects the phased rollout to support local supply chains and to generate direct and indirect employment during construction.

Industry observers view the announcement as part of a broader trend of developers tying up with established hospitality brands to capture premium segments. Noida's improving infrastructure and connectivity have made it an attractive destination for branded hotel projects and serviced residences. The developer plans to integrate sustainable practices into the build and to align operations with contemporary guest expectations, contributing to the city's evolving hospitality landscape.

The developer said approvals and clearances will be sought from relevant authorities and that project commencement will be subject to regulatory timelines. Once operational, the property is expected to support tourism and corporate visitation while offering new choices for long stay guests in Noida.