D2C full-stack fulfilment provider QuickShift has raised Rs 220 million in a pre-Series A round led by Atomic Capital, with participation from Axilor Ventures and other marquee investors. The company will use the capital to advance its AI-driven fulfilment platform, simplify complex logistics operations, enable real-time decision-making, enhance multi-channel programmes, strengthen leadership and operational capabilities, and expand across key markets in North and South India.

QuickShift provides next-generation fulfilment and supply chain technology that helps new-age, enterprise and SMB brands streamline and scale their omni-channel operations. Its plug-and-play system integrates technology, infrastructure and logistics to offer full visibility and control over inventory and order management.

Founder and CEO Anshul Goenka said the company is on a strong path of growth and profitability, having recorded 100 per cent ARR growth in the past year. Core business grew 50 per cent, while new programmes scaled over 100 per cent. “At QuickShift, we are reimagining fulfilment and supply chain through technology. Our vision is to build a cutting-edge, full-stack platform that empowers brands to manage distributed inventories, streamline orders and deliver exceptional customer experiences across every channel,” he said.

Atomic Capital, which recently closed its maiden Rs 4 billion fund, led the investment. Founder and Managing Partner Apoorv Gautam said: “India’s online consumer market has grown rapidly since the pandemic. As an early mover, QuickShift has capitalised on this by providing a one-stop solution for logistics and operational needs. The company is well positioned to expand across North and South India and accelerate global e-commerce shipping for Indian sellers and SMBs.”

QuickShift currently manages more than 300,000 B2C shipments, 700,000 marketplace orders, and 5,000 quick-commerce replenishments per month — marking 75 per cent year-on-year growth. It serves over 100 D2C and enterprise brands, supported by seven fulfilment centres covering 29,000+ pincodes nationwide, and deep integrations with leading B2C and B2B courier partners.

The company plans further expansion across NCR, Mumbai, Bangalore and Kolkata, with new centres coming up in Hyderabad, Chennai, Ahmedabad, Lucknow and Indore. QuickShift integrates seamlessly with Amazon, Flipkart and Meesho, as well as quick-commerce platforms like Blinkit, Zepto, Swiggy, Jiomart and BigBasket — enabling rapid, appointment-based fulfilment.

QuickShift’s mission is to empower businesses of all sizes to grow faster through a tech-first, AI-driven and scalable fulfilment ecosystem that supports delivery across every channel, online or offline.