Welspun One has unveiled A Dream Diwali, a festive brand film promoting World Trade Center Thane, its proposed mixed-use development in the Mumbai Metropolitan Region (MMR). The campaign uses individual interpretations of an ideal Diwali to introduce the experiences and offerings planned at the development.

The film follows different characters as they share their festive wishes and go about activities such as shopping, meeting friends, playing games and spending time with family. Through these everyday moments, the campaign presents the idea that celebrations are personal and that different generations have varied expectations of a festive experience.

Commenting on the campaign, Neeraj Balani, Chief Customer Officer, Welspun One, said the company wanted to communicate its vision for World Trade Center Thane through experiences and connections that people could relate to. He said the film was intended to offer a glimpse of the activities and possibilities the development aims to bring to the wider MMR region.

Spread across 1.2 million sq ft, Pulse, World Trade Center Thane is planned as a mixed-use development comprising premium retail, food and beverage outlets, Grade-A office spaces, an experience centre and an urban distribution centre. The project is expected to bring business and consumer-oriented spaces together at one location, with an opening targeted for early 2027.