The Ajman Tourism Development Department (ATDD) has kicked off a strategic promotional roadshow across Germany, targeting the cities of Hamburg, Frankfurt, Stuttgart, and Leipzig. Running until May 17, the initiative aims to position Ajman as a compelling destination for German travellers and industry stakeholders.

Led by H.E. Mahmood Khaleel Alhashmi, Director-General of ATDD, the delegation seeks to build long-term partnerships through direct meetings, live events, and focused promotional campaigns. The tour highlights Ajman’s evolving tourism portfolio, with a strong emphasis on sustainability and unique visitor experiences.

H.E. Alhashmi stated that Ajman’s rapid tourism growth reflects the success of ATDD’s infrastructure-focused strategy and underlines the emirate’s commitment to global collaboration. The visit aims to strengthen ties with one of the world’s most prominent tourism markets and showcase Ajman’s cultural richness and appeal.

A key highlight will be a business lunch on May 14 in Frankfurt with top tourism executives and representatives from leading Ajman hotels. The tour also seeks to establish new agreements to expand cooperation in tourism development.