Asian Paints has unveiled the Emporio Renaissance Club, a new platform to recognise the country’s top 100 trade partners in the luxury wood finishes category. The launch was marked by an exclusive soirée at the Italian Embassy in New Delhi, celebrating Italian craftsmanship and design heritage.

The initiative builds on Asian Paints’ focus on premium wood finishes as Indian homes increasingly adopt natural, high-end aesthetics. Through its long-standing collaboration with Renner Italia, Asian Paints offers the Emporio Italian PU range, including Emporio GOLD and REGAL variants, positioned for authentic Italian finishes and superior craftsmanship. The Renaissance Club recognises partners who have played a key role in expanding the category across Indian homes and design projects.

The inaugural cohort of partners was felicitated at the Embassy in the presence of Asian Paints leadership, Renner representatives and the families of awardees, in an evening curated around understated Italian elegance.

Commenting at the event, Amit Syngle, MD and CEO, Asian Paints, said the Emporio range represents the pinnacle of craftsmanship in wood finishes and that the company’s trade partners are central to delivering authentic Italian quality across the country.

Asian Paints has also recently launched a digital film campaign for Emporio featuring Dino Morea, reinforcing the brand’s positioning around authenticity and premium Italian finishes.

With the Emporio Renaissance Club, Asian Paints said it continues to strengthen its partner ecosystem while reinforcing its leadership in décor innovation and luxury finishes.