ICCPL Group has been appointed as the integrated PR and digital marketing agency for CREDAI, securing a significant national mandate in the real estate communications space.

Under the partnership, ICCPL’s PR vertical will manage national media relations and strategic communications, focusing on strengthening CREDAI’s positioning as the unified voice of India’s real estate sector. The mandate includes amplifying policy advocacy, industry developments, and leadership narratives across mainstream and trade platforms.

The Group’s digital arm, Digicomm, will lead pan-India digital campaigns, performance marketing, and targeted outreach initiatives, leveraging data-driven strategies to enhance stakeholder engagement and visibility.

The integrated approach combines traditional media outreach with digital execution, enabling more cohesive communication across platforms and audiences.

Founded in 2011, ICCPL Group has built a strong presence in real estate and infrastructure communications, working with over 500 clients and executing more than 4,000 campaigns. The company continues to expand its footprint across multiple cities, supported by consistent growth in recent years.

The mandate reflects increasing demand for integrated communication strategies within the real estate sector, where policy visibility, digital engagement, and brand positioning are becoming critical.