JSW MG Motor India said that adoption of electric vehicles in non-metro cities is gaining rapid traction, driven by rising awareness and the cost benefits of owning an EV. The company reported that the electric CUV MG Windsor accounted for 70 per cent of its total sales from non-metros, with Delhi, Mumbai, Kolkata and Chennai contributing 30 per cent. The carmaker has sold nearly 65,000 units of the MG Windsor to date, indicating strong uptake beyond urban centres.

The strong value proposition of the MG Windsor has resonated with customers in these regions and enabled even first-time car buyers to consider a sustainable mobility option. Buyers have responded positively to the model's ABC combination that pairs the price of an A-segment vehicle with the exterior dimensions of a B-segment car and the interior space associated with a C-segment model. This positioning is said to have broadened appeal among families and owner drivers outside major cities.

The MG Windsor is offered with a battery as a service starting price of Rs 0.999 mn plus Rs 3.9 per km as the vehicle is driven, delivering 100 kW of power and 136 ps with 200 Nm of torque. The carmaker provides two battery options, a 38-kWh pack delivering a range of 332 km and a 52.9-kWh Pro variant that delivers around 449 km. The package includes a lifetime battery warranty for the first owner and a three-sixty assured buyback plan to enhance residual value confidence.

The sales pattern points to a shift in consumer perception about electric vehicles, with demand moving beyond core metropolitan areas into tier two and tier three markets. Dealers and policymakers are expected to note the emerging demand signals and consider infrastructure, charging accessibility and tailored sales programmes to sustain growth. JSW MG Motor India will likely monitor purchase patterns and may adapt marketing and distribution strategies to support expansion in smaller towns. Continued momentum in non-metro markets could reshape product planning and network investment across the sector.