Retell by Design

01 Jan 2023

Superior retail store designs maximise on two major goals: profits and consumer satisfaction. All too often, retailers concentrate on the former rather than the latter. To ensure comprehensive success, retailers must attract customers with a lot more than just spectacular deals and excellent service. A well-organised interior layout and aesthetically pleasing design that stimulates the target market will do just the trick. Architects and interior designers often advise brand owners and retailers to consider their brand's mission and vision when choosing interior spaces and styles, decor language, and furnishings and lighting. In this way, each store will emphasise its goals & intentions and make its own identity by maximising on that as its x-factor.

Let's take a look at some creative and innovative tips, tricks, and trends to put a spotlight on how design can redeem our shopping experiences in the marketplace Minimalist and open approach Stores typically provide a multitude of items placed in a confined space, furnishing lots of chances to browse. Nonetheless, various proprietors go too far, creating shops that are far too muddled or overstimulating for anyone to relish. On the other hand, developing a bare-bone design creates an air of elegance, in line with the upmarket stores that feature single presentations. This trick is also helpful in demonstrating a given product selection and highlighting its exclusivity. Hence, providing only several products and more comfortable layouts, pared-down stores are intended to hawk luxury wares. With single showings or minimal stands, these stores project the idea that every item inside is of high worth. In one of our recent projects, Meena Bazaar in Gurgaon, select pieces of clothing are displayed in organically designed spacious alleys that break away from the linear planning approach, creating a focal point for the customer. Additionally, these pathways are slightly elevated from the rest of the floor for the customer to flaneur around, perusing through the collection the brand offers. As the cherry on the cake, these spaces are further accentuated with a pop of colours on the ceiling, spotlights, and demarcated flooring. All of these design elements thus collocate together harmoniously, making the product the hero of the space.

Bricks and Clicks

Retail outlets permit clients to establish direct interaction with items before obtaining them, giving the customers a truly unique personal experience with them. Ensuring that shops stay immersive, generous, and a pleasure for the senses is essential to the design decisions that govern them. For persuading those wary of the new coronavirus variations to safely go to the facility, present-day designers' solutions comprise drive-up service for collecting the thing in-store after having settled it digitally. Hence, the layout of the shop would incorporate a window or curbside pickup storefront accordingly. This not only exposes the buyer to the selective products but it also highlights customer support and service in their eyes. It is also more proficient for those with a taxing timetable, such as working parents.


Popular among the youthful crowd, popups are functioning in full swing, providing stores with an opportunity to link up with customers and flog their merch in makeshift spaces, which makes it effortless to promulgate brand familiarity. This enables people to associate with it in more intimate dimensions. Moreover, people can view the products within a safer and more available setting. Pop-up stores are, to a certain degree, condensed micro-worlds of the wider physical retail landscape. Therefore, they are mainly focused on the overall experience that they portray and put out. Captivating, "for a set time only" moments draw in purchasers, aiding in lifting their spirits with an implied thought of 'you blink, you miss.' The most important part? Despite having cutting-edge ideas and unusual aesthetics, it's crucial that your products take precedence at your pop-up store above everything else.

Store design for social media presence

The use of social media has never been higher than it is currently, and it represents an essential part of a retail setting. As this becomes increasingly common, the concept of creating areas in the establishment that are picture-perfect for clicking photos comes in handy. These can range from attention-grabbing wall decorations to off-beat floors or banners with attractive expressions. For example, in Meena Bazaar, we have a characteristic designer printed wallpaper that runs on this stairwell which not only highlights and brightens up the space but also becomes an appreciable backdrop to get featured in pictures.

Timeless trends

Another approach to emphasise the consumer experience is undying and imperishable styles. Such designs are congenial and inviting, giving out a cordial atmosphere which prompts customers to feel relaxed, which results in a longer in-store presence.

The idea is that when customers feel comfortable and impressed, they may come back to that zone in the future. Taking into enactment could be the implementation of wood plus wooden hues and textures, warm colour tones, and distinguished lighting inspired by the brand’s collection since they bring a perception of warmth, amity and friendliness. Besides, allowing natural lighting, colouring with soft shades & tones, and adorning the space with interspersed vegetation.

Hence, the design of a built environment, yet again, proves to tie the bridge between the function and efficiency of the space with the human interplay. Creating a holistic shopping experience based on people-centric design approaches and webs of interactions between the human and the space not only makes the space more sound and valuable but also takes care of customers at every level of the sales funnel. That is the key to a fruitful and coherent retail shopping escapade.

(The author Architect Abhigyan Neogi, Principal Architect and Founder of Chromed Design Studio)

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