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Leading material handling and construction equipment manufacturing company ACE has joined hands with Korean multinational conglomerate Doosan Corporation 

to represent its “Industrial Vehicle” – MHE segment in India.

ACE, India’s leading material handling and construction equipment manufacturing company and largest crane manufacturing company in the world, has joined hands with Doosan Corporation, a Korean multinational conglomerate to represent their “Industrial Vehicle” – MHE segment in India. “This is a strategic move for both the partners to secure a majority market share in India,” says Chetan Gole, CEO (Forklifts Vertical), ACE, as he shares more…

Doosan Corporation, a Fortune 500 company, is one of the first foreign MHE brands to foray in India. It had its supremacy established through its technologically advanced and innovative products. The brand is popular for its reliability and dependability. Whereas ACE is the Indian brand grown with the core philosophy of offering reliable product at reasonable price and supported by prompt services.

The past couple of years of economic growth in India has pulled and established many MNCs in India. These global brands and certain Indian industry segments have an affinity towards high performance premium products. This industry segment contributes to approximately 20-25 per cent of current MHE business. This share is mainly taken by imported European and Japanese brands.

The co-operation will help Doosan regain and consolidate its market share by using a widespread ACE network of 100 plus dealers for sales and service support across India and ACE gets a pie of premium segment, thereby increasing its market share further. So it is a win-win strategy for both partners. This new partnership of Doosan in India with ACE is expected to streamline and support existing customers and infuse new energy and confidence in Doosan Brand in India and, thereby, make it a leader in India in the premium segment.

(Communication by the management of the company)