CASE Construction Equipment, a CNH brand, has opened a new integrated 3S dealership in Raipur, Chhattisgarh, operated by Asrial Dhanlaxmi Machinery India. The facility offers Sales, Service, and Spare Parts under one roof, furthering CASE’s commitment to customer-centric infrastructure solutions. Carlo Oliva, Head – Network Development APAC, noted that the expansion reflects CASE’s global-local integration strategy and supports its goal of building a future-ready, sustainable service network. Shalabh Chaturvedi, Managing Director – CASE India & SAARC, said the Raipur outlet positions CASE strategically in one of India’s rapidly developing industrial regions. With infrastructure development booming across roads, mining, real estate, and industry, the facility is designed to meet rising demand for high-performance construction equipment. The dealership covers Raipur and surrounding districts including Bastar, Mahasamund, and Rajnandgaon. It features a fully equipped workshop with trained engineers and offers flexible financing, exchange programmes, and uptime support. Offering CASE’s full product line—from backhoe loaders to dozers—the facility strengthens the brand’s foothold in India, where it has operated since 1989 and exports to over 100 countries.