Vedanta Aluminium has expanded its digital e-commerce platform, Vedanta Metal Bazaar, to international markets, enabling overseas customers to order and purchase aluminium products online.

The platform will now be available to buyers across Asia, Europe, Africa and the Americas, providing a digital gateway for export transactions with 24x7 access.

In FY26, Vedanta Metal Bazaar processed transactions worth nearly $4.1 billion, or over Rs 380 billion, and fulfilled more than 23,000 orders. The platform is also used regularly by more than 550 MSMEs in India alongside large OEM customers.

The export platform provides access to more than 1,000 aluminium product variants. Features include online customer registration, digital contract and MoU management, simplified price booking with live LME-linked hedging, and real-time visibility of ledger balances and invoices.

Rajesh Kumar, CEO, Vedanta Aluminium, said the global expansion is aimed at strengthening the company’s engagement with international customers while supporting India’s role in global trade and advanced manufacturing.

The company said upcoming features will include end-to-end shipment tracking from dispatch to port delivery, one-click access to export documents such as bills of lading and packing lists, and AI-powered virtual assistants for customer support.

Quality-related documents, including test certificates, bank guarantees and letters of credit, are also integrated into the platform’s digital documentation system.

Vedanta Aluminium said the international rollout will enable global customers to source certified, sustainable and traceable aluminium while reducing complexity across the procurement process.