CASE Construction Equipment has inaugurated its first Company-Owned, Company-Operated (COCO) Brandstore in South India, marking a significant expansion of its official presence in Tamil Nadu. Located in Tiruchirappalli, the new facility reinforces CASE’s long-term commitment to the southern region and is designed to enhance customer proximity, service responsiveness, and parts availability.

Strategically positioned on the Trichy–Dindigul Road, the brandstore will serve key construction markets including Ariyalur, Perambalur, Thanjavur, Madurai and Tirunelveli, supporting growing demand across road, irrigation, industrial and public infrastructure projects. Spread over approximately 5,300 sq. ft., the facility includes two service bays, a dedicated workshop and a warehouse stocking around 700 parts lines, supported by trained service engineers, service vans and advanced diagnostic tools.

Commenting on the development, Emre Karazli, Vice President – Construction Segment, CASE Construction Equipment, said, “India stands among CASE’s most strategically important markets globally… The new Trichy COCO Brandshop strengthens our proximity to customers in the region.”

Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India & SAARC, added, “The new COCO Brandstore enables us to stay closer to customers and respond more directly to their needs in the southern market.”

The Tiruchirappalli brandstore will showcase Stage V-compliant machines and provide genuine parts and service support across Tamil Nadu.