Bartronics India Limited has received board approval for a strategic 51 per cent investment in AYOU, the fresh produce brand operated by Shree NagaNarasimha. The move marks Bartronics’ formal entry into structured agri trade under Project Avio Agritech and strengthens its presence across the fresh produce value chain.

AYOU aggregates fruits and vegetables directly from farmers, farmer producer organisations, mandis and collection centres, undertakes grading and processing, and supplies major quick commerce and modern retail platforms. Its customer base includes Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart and More Retail, positioning the company as a key supply partner in the rapidly expanding quick commerce ecosystem.

Based in Bengaluru, AYOU operates a 6,000 sq ft processing and grading facility with a capacity of up to 900 tonnes per month, supported by sourcing hubs across multiple agricultural belts. While demand from organised buyers remains strong, growth has been constrained by working capital and scale. Bartronics’ investment is expected to enable expansion in aggregation volumes, processing capacity and higher-margin value-added categories.

Beyond domestic operations, Bartronics and AYOU are jointly evaluating export opportunities, with Dubai being considered as a strategic hub for premium fruit and vegetable exports. Selective imports of dry fruits and exotic produce into India are also under assessment, with Singapore and other international markets forming part of the longer-term roadmap.

N. Vidhya Sagar Reddy, Managing Director, Bartronics India Limited, said the investment is an execution-led step in the company’s agritech journey, allowing it to scale alongside an established demand base while building long-term capabilities in aggregation, value addition and agri-commerce.

AYOU is led by co-founders K. Ramagopal and Anand Kumar, who together have built the company into a trusted aggregation and processing partner for organised trade customers.