Bartronics India Limited has received board approval for a strategic 51 per cent investment in AYOU, the fresh produce brand operated by Shree NagaNarasimha Pvt. Ltd, a Bengaluru-based organised aggregation and processing company. The investment marks Bartronics’ formal entry into structured agri trade under Project Avio Agritech and strengthens its presence across the fresh produce value chain.

AYOU aggregates fruits and vegetables directly from farmers, farmer producer organisations, mandis and collection centres, undertakes grading and processing, and supplies leading quick commerce and modern retail platforms. Its client base includes Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart and More Retail, positioning the company as a key supply partner in India’s rapidly expanding quick commerce ecosystem.

Headquartered in Bengaluru, AYOU operates a 6,000 sq ft processing and grading facility with a capacity of up to 900 tonnes per month, supported by sourcing hubs and collection centres across multiple agricultural belts. While demand from organised buyers has remained robust, growth has been constrained by working capital and scale limitations. Bartronics’ investment is expected to support expansion in aggregation volumes, processing capacity and trade cycles, while enabling the addition of new stock keeping units and higher-margin, processing-led categories.

Beyond domestic expansion, Bartronics and AYOU are jointly evaluating export-led opportunities, with Dubai being assessed as a potential strategic base for agri exports, particularly premium fruits and vegetables. The companies are also exploring selective imports of dry fruits and exotic produce into India, creating a two-way agri trade corridor. Singapore and other international markets are under review as part of the longer-term growth roadmap.

Commenting on the development, N. Vidhya Sagar Reddy, Managing Director of Bartronics India Limited, said the investment represents a practical and execution-focused step in the company’s agritech journey. He added that AYOU’s established operating platform and strong demand linkages across quick commerce and modern retail will allow Bartronics to scale alongside an existing customer base while building long-term capabilities in aggregation, value addition, exports and agri-commerce.

AYOU is led by co-founders K. Ramagopal, who brings over two decades of entrepreneurial and agri supply-chain experience, and Anand Kumar, a farmer and sustainability-focused operator with deep expertise in producer engagement. Together, they have positioned AYOU as a trusted aggregation and processing partner for organised trade customers.